Arnold Palmer Gift Registry

In celebration of Arnold Palmer's 80th birthday and the Arnold Palmer Medical Center's 20th birthday, McMurry was tasked with creating several microsites to highlight and showcase the events and achievements of the foundation and hospital. In lieu of gifts, we setup a site that would allow guests to donate to the hospital in the name of a friend or loved one. Donations were made by clicking on different items that were "for sale". Although, they did not get the item, they could see how much it costs and learn why their donation is so vital to help support this great organization. The site was able to generate well over $35,000 for the hospital and the client now looks to McMurry as their resource for online marketing communications for all of their events.